• We proudly stand behind our goods and want our customers to be satisfied with them.

  • It was our choice to become family and build a company out of a whole lot of love.

  • Our food and treats are sourced in the United States to have less impact on the environment.


Our special bond with our pets is why we got into this business in the first place. Our dogs lacked nutrients, and we couldn't bear to see them below par. So, we got to work and, through extensive research, discovered that to restore their health meant we needed to change their everyday diet. That's why we developed a simple formula free of harmful additives and ingredients that impair growth and development. Today we make a variety of better dog products with the hope to help as many dogs as possible reach their full potential.